Cartersville-based mRelevance sweeps OBIE social media categories

mRELEVANCE Wins OBIE Awards for Social Media
Strategic Internet Marketing Campaigns Produce Effective Results

(Media release) ATLANTA – Cartersville-based social media, internet marketing and public relations firm mRELEVANCE swept the social media categories at the 2010 OBIE Awards Gala held at the Intercontinental Hotel in Buckhead in November. The firm won both Gold and Silver OBIEs for Best Social Media Campaign. The awards were for work done on behalf of clients Bowen Family Homes and Circle 75 Townhomes.

mRELEVANCE won Gold for Best Social Media Campaign for the second year in a row for Bowen Family Homes. The two-and-a-half month long Penny Power Promotion, which utilized only social media and online marketing, generated 998 new leads, increased traffic by 40% and produced 51 sales valued at $10.7 million.

mRELEVANCE won Silver for Best Social Media Campaign for Circle 75 Townhomes. This Cobb County community sold 48 units in eight months. Through the effective use of search engine optimization and content marketing, overall website traffic increased during the campaign by 469%.

"These awards demonstrate the effectiveness of the online marketing programs built by mRELEVANCE," said Carol Flammer, mRELEVANCE managing partner and Cartersville resident. "mRELEVANCE is recognized as the leader in the new home marketing social media space. It is rewarding to know that our efforts have been recognized by both our peers and the home building industry."

This is the third consecutive year that mRELEVANCE has won OBIEs for award-winning Internet marketing. In 2008 the agency won Best E-Marketing – Best Interactive Application for its Heron Bay Golf and Country Club campaign. The agency was recognized in 2009 for Best Interactive Application for Atlanta's favorite news blog, www.AtlantaRealEstateForum.com.

The Sales and Marketing Council of the Greater Atlanta Home Builders Association presents its annual OBIE Awards every November. The OBIE Awards began in 1980 and have grown consistently, now featuring more than 100 building, remodeling, marketing and personal achievement categories. The awards are the highest honor given in the Atlanta housing industry.

mRELEVANCE builds premium blogs, which they deliver with all search engine optimization tools and plug-ins expertly configured so clients can begin writing posts with ease. Often, clients will ask the mRELEVANCE team of experienced writers to populate their blogs for them with meaningful content that incorporates key search terms for maximum search engine optimization.

mRELEVANCE founder Carol Flammer is the author of the Best Selling book, "Social Media for Home Builders: It's Easier Than You Think," one of this year's most popular titles by BuilderBooks, the publishing arm of the National Association of Home Builders.

About mRELEVANCE: mRELEVANCE, LLC, is an Internet marketing, social media and public relations firm that operates at the intersection of social and search to build online and off-line relationships. Effectively syndicating well written, targeted content through the power of traditional public relations, social media and search engine optimization, mRELEVANCE creates relevant, measurable campaigns with proven Return on Investment. mRELEVANCE case studies and client successes speak for themselves. When you are ready to increase your website traffic by 50 – 200 percent, contact mRELEVANCE.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com, Like us on Facebook at www.Facebook.com/mRELEVANCE, Follow us on Twitter at http://twitter.com/mRELEVANCE or call 770-383-3360 or 847-259-7312.